The booth, designed for Salone 2024, is an exploration of Vietnamese design roots, focusing on reinterpretation. This thematic approach is evident in the design of the stand itself, conceived by studioutte, which incorporates characteristic Vietnamese dark woods and green undertones, using natural materials like bamboo and wood to evoke the traditional architecture of rural Vietnam. A bamboo curtain shades and reveals the exterior display, while a modular partition made of wood walls lined with rice paper divides the space into distinct rooms. Lighting strategically illuminates the collections within the dark and serene spaces.
Photography | Vito Salamone
